To your left is a one foot deep ditch with an eight foot high berm rising behind it. Not a stone berm, a grass and dirt one, like this:
I know. Seems like a total disconnect and bizarre segue, I realize that: from driveway to Social Media. Read on and it will all come together for you.
Unless I want to make a huge U-Turn about the neighborhood so that I approach the driveway from the top of the V (/\), I have to pass it, pull into a neighbor’s driveway, reverse and then drive onto mine. Not the most convenient method, especially for larger vehicles, ie., pick-up trucks, vans, UPS trucks, etc. So I decided to bring in an expert to come up with ideas of how the driveway can be re-configured to make it more approach-friendly.
Meet Preston, owner of Preston Landscaping Nice young man, Preston. And he was prompt. Showed up on the Monday morning, straight up 8 AM, just as he said he would. I didn't have to remark on the inconvenience of the driveway's configuration. He discovered it himself by having to make a three-point turn in his Ford F-450 SuperDuty, extended cab, long bed Dually.
"We don't do many driveways," he admitted. "Mostly what we do are retaining walls." He hands me a business card. "Do you use Facebook?"
I accept the card.
"Not if I don't have to," I replied.
He smiled and nodded, as though he'd expected this answer from someone my age, probably two and a quarter times more than his.
"We're on Facebook. You can see for yourself what we do."
He proceeded to tell me that he'd call a gravel and dirt contractor he works with, give him the dimensions of the area that needed filling for the expansion project and let me know what the cost for materials and labor would be. That was eight days ago. Haven't heard from him yet.
I was referred to Preston Landscaping by a man with a chimney cleaning and inspection company, in business twenty-five years. He'd been out to my house a couple months earlier. When he handed me his business card guess what he said?
"We have a Facebook page. If you're happy with the service, I'd appreciate it if you'd Like our page."
I was happy with the service but didn't do the Liking of the Page thing. Not to be unkind, I just didn't think to do it. I'm probably one of 148 people in the world who rarely uses Facebook. I have a page, because per the company that publishes my books, I have to maintain a website, which I enjoy, and do my part to promote and market my books, which I'm lax about. Fourteen years ago, when I signed my first contract with Highland Press, MySpace was about the only Social Media site that people used to connect with friends and strangers. A forerunner to Facebook. I think LinkedIn was around then too but not something I used. It took me daayyyssss to create a profile page on MySpace and another couple to figure out how to load images and just maneuver around the thing. There was no Liking anything. A link to my MySpace page via my website was all someone interested in my writing had available to get them to the books.
Remember at the beginning of this year when I said I don't make resolutions, just goals? Well, I've added another goal to my what-I-want-to-accomplish-as-an-author list and that's to be more diligent about maintaining my Facebook page. It's simply smart business, right? And where else can people you'll never meet tell you they Like you?!